Our cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read moreSwanson Russell offers a second opinion on traditional health care marketing. Providing you with a collection of thoughts, insights and advice, we’ll help you create a real connection with your audience.
Sure. The E-Trade babies are cute.
They're also funny from time to time, especially when they get to "flex the golden pipes," or lay beat-downs in golf skins game. "Read the rule book, shankapotomus." The ads are clever. Because of their ads, I'd consider their services, if I traded.
Danica Patrick can sell beauty products, tires, and domain names with ease. It's ugly, gimmick-laiden advertising. Heck, I buy my domains from the company she promotes.
read moreWriter/Producer Michael Johnson goes to concerts. While rocking out and having a good time, he pulls lessons from the artists and applies them to Health Care marketing and advertising.
The Hold Steady - July 6th, 2010
This Brooklyn-based quintet (though there were six guys on stage for this show) has a reputation for putting on great live shows, and their set in Omaha was no different. High-energy, sing-along crowd favorites with all the trappings of a rock and roll show. What struck me the most, however, was lead singer Craig Finn.
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Our cultural adoption of digital platforms has forever transformed the way marketing and advertising is delivered. (See my earlier two posts regarding Crossing the Digital Divide) Fortunately, we’re only seeing the start of something bigger.
read more
In this increasingly mobile society, it's nice to have information at your fingertips - no matter where you are. And, in health care, it's no different. In fact having quick, mobile access to find a doctor or schedule an appointment, can go a long way in building a relationship with potential patients. Jewish Hospital and Saint Mary's HealthCare recently launched an iPhone app that does just that. You can find a physician/ER, make an appointment, register for events and incorporate a calorie tracker in your daily routine - all on the go! It's well designed, easy to use and FREE.
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The first step in digital marketing is to understand everything is fusing. Digital does not exist in isolation. It’s a set of cooperative platforms, working harmoniously with one another. Yes, that includes TV, radio and print.
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